Below is the text press release announcing Airrosti's participation in the 2012 Reebok Crossfit Games. You can also download it in .doc format here: pressrelease. Feel free to distribute it and be sure to tune in to ESPN3 for live coverage of the 3-day event.
SAN ANTONIO, TX - JULY 9, 2012 — Airrosti Rehab Centers (Airrosti), a leading healthcare group that employs and trains skilled providers who specialize in delivering outcome-based musculoskeletal care, is proud to announce that it will be part of the onsite medical staff during the 2012 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the crown of the Fittest on Earth™. The CrossFit Games, now in their sixth year, will be held July 13-15 at The Home Depot Center in Carson, California and will broadcast worldwide on the ESPN network.
Open to competitors from around the world, the CrossFit Games have been named "one of the fastest growing sports in America," by Forbes. The season kicked off with the Open, with nearly 70,000 competitors participating online and at CrossFit affiliated gyms worldwide. The top athletes and teams in each region from the Open moved onto the 17 worldwide Regionals. The best athletes and teams at Regionals will compete at the finals of the 2012 Reebok CrossFit Games, where a male and female champion are named and awarded $250,000 each.
Airrosti was the lead medical team at the South Central Regional Games held in San Antonio, Texas, and also helped lead and organize the logistical details of the event-resulting in an invitation from Reebok CrossFit to join the onsite medical staff at the 2012 Reebok CrossFit Games. Additionally, Airrosti employees and CrossFit athletes Jamie Kimball and Shawn Dinsmore were appointed as Co-Chair of Athlete Services and Regional Event Director respectively. Kimball and Dinsmore are in place to work closely with headquarters throughout the weekend to ensure operational efficiency and the success of this year's CrossFit Games.
"Airrosti has been a proud supporter of the CrossFit community for several years, and we are honored to be asked by Reebok CrossFit to participate at this level," said Jamie Kimball, Managing VP of Business Development at Airrosti. "From rope climbs to hundreds of wall ball shots to heavy Olympic lifts, CrossFitters need to be prepared for anything-including injuries and pain that come with the physicality of the sport. That's where Airrosti comes in. Our providers' commitment to delivering high quality care and consistent outcomes for musculoskeletal injuries makes us the perfect solution for CrossFitters in pain."
For several years, CrossFit and Airrosti have forged a strong alliance, as Airrosti has been the "go to" health care leader at local CrossFit boxes and competitions. Airrosti providers have been the first to show support for the sport and volunteer their services to ensure the competitors maintained optimal performance. Expect to see the Airrosti brand kinesio-tape live during the televised broadcast of the games on ESPN3.
"CrossFit is truly a part of Airrosti's DNA, and we are excited to have this global stage to showcase our ability to positively and more efficiently impact soft-tissue injuries," said Shawn Dinsmore, Vice President of Finance and Operations at Airrosti. "We look forward to supporting top competitors from around the world, including Airrosti's very own Bryan Diaz, who took first place in the 2012 South Central Regional CrossFit Games."
About Airrosti — Airrosti Rehab Centers (Airrosti), headquartered in San Antonio, TX, is a healthcare group that employs and trains skilled providers who specialize in delivering high quality, outcome-based musculoskeletal care. The company's strict adherence to quality care standards across their provider network significantly reduces costs and recovery times for patients and prevents unnecessary MRIs, pharmaceuticals, and surgeries. Many patients experience significant improvement in range of motion and a return to normal activity, often within only 3 visits (based on patient-reported outcomes).
As of July 2012, Airrosti has nearly 100 current locations across Texas, Oklahoma, Virginia, and Ohio-and new expansion scheduled for Oregon and Washington.
Web: Airrosti.com | Twitter: @Airrosti | Facebook: facebook.com/Airrosti
About CrossFit — CrossFit, Inc. is the world's foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength-and-conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,400 affiliated gyms in the global CrossFit training network. For more information, please visit www.crossfit.com or facebook.com/crossfithq.
### For more information about Airrosti or the information included in this release, please contact Stephanie Malone at 210-477-4971 or stephanie.malone@airrosti.com.
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